Best SEO Blog

How to design a link building program

Michael Martinez — Thu, 20 Nov 2008 14:30:09 +0000

There are different types of links and most Web sites could use a few of each type. A robust link building program includes as many types of links as are sensible and economically obtainable. The majority of Web sites don’t need more than a 2-3 month link-building program. If you’re still building [...]

How to choose a web designer that also understands SEO, Part 2 of 3

Nicholas Ramirez — Tue, 18 Nov 2008 22:13:40 +0000

This is part 2 of a 3 post series meant to help you identify some areas to focus on when choosing a web designer that also understands SEO. Keeping these ideas in mind during the building process may help you to get the most out of your designer’s “on-the-clock” hours. Aesthetic appeal is subjective, but the [...]

Search Engine Rap Battle: Google vs. MSN

Nicholas Ramirez — Tue, 18 Nov 2008 18:27:53 +0000

How to choose a web designer that also understands SEO, Part 1 of 3

Nicholas Ramirez — Wed, 12 Nov 2008 00:33:13 +0000

This is part 1 of a 3 post series meant to help you identify some areas to focus on when choosing a web designer that also understands SEO. Keeping these ideas in mind during the building process may help you to get the most out of your designer’s “on-the-clock” hours. Aesthetic appeal is subjective, but the [...]

Can you lose backlinks?

Michael Martinez — Thu, 06 Nov 2008 14:30:24 +0000

I found an interesting query the other day. Someone was searching on the expression “can you lose backlinks?” You don’t find much discussion about losing backlinks in the SEO community but it certainly can and does happen. Here are a few examples of how backlinks vanish: Your linking partner goes offline Your linking partner [...]

Building Authority With Micro Sites

Michael Martinez — Mon, 03 Nov 2008 14:30:17 +0000

I just love the word “authority”. It has become one of the most meaningless buzzwords in the SEO jargon. People talk about “authority sites”, “authority links”, authority-whatever. But no one really knows what authority is. It’s just something we all want because everyone else is talking about it. I [...]

Use blurbs, sidebars, and floaters in copy

Michael Martinez — Thu, 30 Oct 2008 14:30:03 +0000

Web designers have been breaking up copy with images for years. While images may enhance a visitor’s experience, SEOs know fully well just how challenging it can be to work with images. Some people balk at placing keywords in image ALT= text, or at placing lengthy copy snippets in the ALT= text. [...]

Cuil optimization tips

Michael Martinez — Mon, 27 Oct 2008 14:30:39 +0000

While the majority of the SEO community has prematurely dismissed Cuil as a non-event, now is the time to be honing and developing your Cuil optimization skills and resources. It takes a search engine 2-3 years to mature. Microsoft launched its Live Search engine on September 11, 2006 and Live has already become [...]

Who is reading your full RSS feed?

Michael Martinez — Thu, 23 Oct 2008 14:30:03 +0000

People have asked why we don’t publish full feeds on SEO Theory and Best SEO Blog. In the past I have provided two reasons for publishing only partial feeds: 1) Web spammers (content scrapers) cannot easily replicate our articles if we don’t publish the full feeds. 2) Forcing people to visit the Web site in order [...]

Build SEO plans on complete market research

Michael Martinez — Mon, 20 Oct 2008 14:30:50 +0000

The September 2008 Search Market Share shows that Microsoft continues to shave search visitors off of both Google and Yahoo! Of course, the search market share reports based on number of queries performed still hide what is going on because they fail to filter out the non-search queries that people run at Google. [...]