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Archive for 2007

Playing Favorites

Given my affinity for the interweb and my current career path, I am constantly correcting people when they say that they “assume” I Google.
In fact, I don’t Google.
Compete.com has compiled their latest search engine market share data from October and even though Google still dominates when it comes to usage, it isn’t [...]

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Leveraging Social Media for SEO

Ah, networking. The social media blitz has taken the linear baby blue columns of familiar SERPs to a new level with exciting UIs that grab at our attention in ways more contributory to live interaction. We decide collectively what’s hot and what’s not by promoting based on our natural affinities. We don’t have to slog [...]

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Is Social Media more than a trend?

Social Media websites are popping up all over the place recently.  The public is now in the drivers seat allowing Real People to talk about their real lives on the web.  New dot.coms rolling out self-publishing models for users is demanding more from web technology and website usability.  Is this a trend?  Let’s check Alexa.
 Top 500 Websites The Alexa.org 10/28/07 results.  [...]

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Be a User — Of Social Media

With the advent of social media came a thousand new on-ramps to the information highway with a major benefit — giving users the ability to interact with your brand.
I admit it. I’m a social networking site junkie. I am always looking forward to that next hit. First it was friendster. Then I got into [...]

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Intuitive Keyword Research = Topical Insight

Let’s begin by saying, “keyword research is analogy for topical insight“. I recommend building a foundation of knowledge starting with an intuitive understanding of the topic. This process doesn’t have to be a long arduous process but consider it more of an adventure into topical insight. We start with what we know, what other people [...]

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My take on keyword research

I always start my keyword research in the same fashion. I look over the client’s website and other collateral to get a basic understanding of what the client offers in the way of products or services. I ask the client what they believe people are using to find their product or services. I then ask [...]

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Welcome the 1st Query Web Blog!

The 1st Query SEM team will be blogging here twice a week, starting in October, giving our perspective on the latest in search engine marketing tactics, the tried and true techniques, and a plethora of geeky outbursts as they occur. Feel free to comment or suggest topics that you would like to know more about.
Written [...]

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