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December 12 2008

Top 10 Reasons Your Blog Fails

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1. Too Many Topics

You talk about everything from earthworm digestion to butt-rock and philanthropy and wonder why you can’t develop a reader base. Dial in. Focus on a subject or cluster of related subjects rather than repeating that middle school exercise where you write continuously for 15 minutes.

2. Low Pages per Visit

The pages per visit metric can be useful in measuring visitor engagement with your content. See if you can’t squeeze one or two additional page views out of each visitor by linking to other posts within your post, making intuitive navigation and using cross-engagement strategies like tag clouds and featured articles.

3. More Ads than Content

Don’t make users mine for something meaningful. Placing a tiny nugget of useful content in the dead center of the page and placing ads on four sides then throwing timed JavaScript bombs that ask questions and invite users to take surveys is just plain irritating.

Getting a consumer to trip on an advertisement will do very little for conversion. Articles that are 300 words should not span 5 pages. Yeah we’re on to you.

4. Bum Feeds

Yep, the new theme comes with an RSS button but does it work? How does your site look through a feed? People will try once, maybe twice to activate a feed subscription. If it doesn’t work you have 1 less subscriber.

5. Too Many Plugins

Too many plugins are hazardous to your blog. Plugins do all kinds of cool things but they are written by the multitude. Study up on each plugin before using it. Make sure anything you enable has been reviewed and is compatible with your framework version AND theme. Try to keep up on updates to avoid security vulnerabilities.

A few well executed plugins can greatly improve your blog while too many can become STDs for Wordpress.

6. Widget Farm

Widgets are an easy way to manage additional features on your blog. Don’t get overzealous with the widgets! Enabling every widget you can get a hold of bogs up appearance, clutters information and over-stimulates the user.

7. The Content Isn’t Yours

Yes you can copyright, copyscape, hash-slice imagery and publish summary feeds but some slacker is still going to steal your content. Don’t be that guy.

You are legally able to use up to 1/3 of an original piece so long as you properly attribute your source. Original content is ALWAYS king.

8. Too Many Broken Links

Don’t have em. Periodically check for busted links with an admin panel like Google Webmaster tools or crawl your site with a link-checking tool to see what’s busted.

9. You Hate the Subject

Faking enthusiasm for a subject reads like a furniture manual. Find your motivation and write about something you actually care about. If you’re building out a company blog find a way to make it your own.

10. Search Doesn’t Like You!

This one’s easy. All you have to do is click this button:

Written by Nicholas Ramirez