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So I need to say something about SEO-Theory.com here on Best SEO Blog. I’ve updated the SEO Glossary page to include new terms and to expand some of the existing definitions.

Two new expressions that I have found myself using are “micro SEO” and “macro SEO”. Coining a new meaning for a phrase other people are already using is risky but I have encountered a growing need to distinguish between site-specific SEO and SEO for groups of Websites. It’s just easier for me to use Micro SEO to refer to site-specific SEO and Macro SEO to refer to SEO for groups of Websites.

Some people might suggest that search engine reputation management covers Macro SEO but that’s not correct. SERM (aka ORM and SRM) is one aspect of Macro SEO. Optimizing for a network of satellite sites is another aspect of Macro SEO. Optimizing for a network of news sites is a third aspect of Macro SEO.

The new page provides a quick run-down of SEO theorems and principles that I have written about through the years. Sure, you can download the free eBook (SEO Theory Search Engine Optimization Quick Reference Guide) but that document is a little old so it doesn’t include more recent work from the past couple of years. In fact, the more recent stuff is more advanced so it probably doesn’t belong in the eBook anyway.

The SEO Theorems and Principles page serves as a good introduction to the laws and principles I’ve discussed through the years in a more concise format than an eBook. You don’t have to read the full articles just to see what the axioms are, but you can follow the links if you want to read the fuller discussions.

I also appended a list of 8 advanced SEO topics at the bottom of the page (one of which is actually just a link to the game theory category).

I’ve been wanting to document this information for a long time and just happened to find myself with enough time between meetings and projects today that it made sense to give it a whirl.

I hope you find the page useful.

I received a sad email this morning. It appears that David Castle, who has been around the SEO community a long time, has passed away after a brief struggle with an aggressive form of cancer.

He always struck me as such a classy guy, knowledgeable in SEO, and it didn’t hurt that he sometimes agreed with me on various controversial topics.

You can find some memorial threads about him around the Web, including at Warrior Forum, SEOers, and Web Pro World.

David had many online friends and admirers who respected him, appreciated his points of view, and enjoyed chatting with him from time to time. I was one of them.

My best wishes to his family and dearest friends. Your loss is greatly appreciated.

This article is not really about search engine optimization, but it is definitely intended for anyone in the SEO community who has the means to help out struggling non-profit organizations. Like many of you I have been aware of California’s budget crisis. In fact, other states are struggling to adjust their budgets due to revenue short-falls but California gets the most attention from the news media.

However, I haven’t been paying attention to all the little organizations that are suffering because state and local funding has suddenly dried up. That changed just this weekend.

As many of you know, I’m a big science fiction fan. Most of you may not know that actor Kevin Sorbo (”Hercules” and “Gene Roddenberry’s Andromeda”) has been a spokesperson and board member for an organization called A World Fit For Kids. This special program helps find alternative interests for Los Angeles children in an effort to guide them away from joining the hundreds of street gangs that recruit new members from among the city’s younger residents.

Kevin recently made an open appeal for new 6$ donations to A World Fit For Kids. And because Kevin’s fans love to support his charitable work I heard about this appeal through the grapevine. “Hey,” I thought to myself. “I can help spread the word about this.”

In fact, I am sure there are other charities that need help, too. And perhaps their celebrity advocates are out there making similar appeals. But these appeals can only reach so far unless people in a position to do something help spread the message. Many of you are influencers in search and social media — more so than me. If you have not been helping your favorite charities find alternative funding, now is the time to take action.

Use your blogs, your Twitter accounts, your facebook pages — everything where you express your personal feelings and interests — to remind people that there are good organizations out there needing help. The taxpayers have been funding thousands of small organizations for years. Those organizations are now being cut off from state and local government funding because the money just isn’t there any more.

If you can make a difference in some community by posting a few public service announcements on your sites, why not do so? There is nothing great about The Great Recession of 2008-2009, but we can still work together to make great things happen.

What do you say?

Visible Technologies announced the formal launch of its TruReputation and TruReputation Score websites this week.

The TruReputation service brings together under one brand all of Visible Technologies’ search and social media optimization services from traditional eCommerce site marketing to international brand reputation building. We’re also introducing two new tools, an Internet Monitoring Service and a do-it-yourself search reputation scoring tool.

With the Internet Monitoring Service you will be notified of new blog posts, articles, and news stories in a timely fashion about the topics you want to track.

The search reputation scoring tool introduces a 500-point index that we feel weighs your search visibility according to sentiment better than any tool currently on the market. The free version is live now and a more robust paid version will be released soon.

Our brand search marketing service is designed to help large, high volume sites improve traffic and deliver better conversions.

A lot of hard work has gone into the launch of these new sites and the service names. Please take a few minutes to check them out.

Visible Technologies is closed for Presidents Day. The Best SEO Blog will resume posting later this week.

We hope you have a safe and happy Presidents Day.