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So I need to say something about SEO-Theory.com here on Best SEO Blog. I’ve updated the SEO Glossary page to include new terms and to expand some of the existing definitions.

Two new expressions that I have found myself using are “micro SEO” and “macro SEO”. Coining a new meaning for a phrase other people are already using is risky but I have encountered a growing need to distinguish between site-specific SEO and SEO for groups of Websites. It’s just easier for me to use Micro SEO to refer to site-specific SEO and Macro SEO to refer to SEO for groups of Websites.

Some people might suggest that search engine reputation management covers Macro SEO but that’s not correct. SERM (aka ORM and SRM) is one aspect of Macro SEO. Optimizing for a network of satellite sites is another aspect of Macro SEO. Optimizing for a network of news sites is a third aspect of Macro SEO.

The new page provides a quick run-down of SEO theorems and principles that I have written about through the years. Sure, you can download the free eBook (SEO Theory Search Engine Optimization Quick Reference Guide) but that document is a little old so it doesn’t include more recent work from the past couple of years. In fact, the more recent stuff is more advanced so it probably doesn’t belong in the eBook anyway.

The SEO Theorems and Principles page serves as a good introduction to the laws and principles I’ve discussed through the years in a more concise format than an eBook. You don’t have to read the full articles just to see what the axioms are, but you can follow the links if you want to read the fuller discussions.

I also appended a list of 8 advanced SEO topics at the bottom of the page (one of which is actually just a link to the game theory category).

I’ve been wanting to document this information for a long time and just happened to find myself with enough time between meetings and projects today that it made sense to give it a whirl.

I hope you find the page useful.