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I’ve been sick for the past couple of weeks and the energy drain has kept me at a barely functioning level. I’ve stopped blogging across the board both personally and professionally. I managed to crank out a couple of posts at the beginning of last week for Best SEO Blog and SEO Theory but only because I felt a sense of urgency. Writing those articles really depleted me.

Today I feel better but not so well that I actually want to think.

And yet, in making my morning SEO blog rounds, I find I continue to be disappointed on a couple of fronts.

Russ Jones has been so busy he’s down to posting about once a month. I’ve asked him privately to resume posting but I understand how offblog life needs to take precedence.

Microsoft’s search blog, however, is committing a cardinal sin of communications. They haven’t posted anything to the Bing Blog since December 3 and their last post is titled “A Note About Today’s Outage”.

Is it obvious to anyone other than me that the message in that title is anything but positive and reassuring to casual visitors? If nothing else, Bing needs to wish everyone happy holidays.

It wouldn’t hurt Russ to do the same thing. But to be fair, there are other blogs where you seldom see anything new: Ask.com, Yahoo! search, Cuil — they all need to blog regularly. These are search engines, and they should be reaching out to the public on a regular basis.

Leaving people to stare at your last blog post for weeks or months on end not only destroys your online audience appeal, it forms a lasting impression. People keep seeing the same post over and over again.

At some point we’re all going to have to sign off and say good-bye. A Grand Exit post would be better, in my opinion, than an opinion or analysis piece that will become obsolete within six months to a year.

Of course, shutting down a Website is a topic unto itself. Maybe I’ll write about that…when I’m feeling better.