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What is the best free SEO technique that you can use? More importantly, what makes an SEO technique “free”? An economist would quickly tell us there is no such thing as a free lunch. So one should ask if there are any truly “free” SEO techniques.

I submit that there are no truly free SEO techniques. They all come with a cost. But I suspect that anyone interested in the topic of “best free SEO technique” is probably looking for a way to optimize that doesn’t cost them money. Low-budget search engine optimization has its place in the field but people should understand that all their do-it-yourself SEO is costing them money.

How much is an hour of your time worth to you? That is, how much would you actually bill another person (or business) for your time? $25? $50? $100? That’s pretty cheap SEO but it’s still expensive if your search engine optimization doesn’t bring you back at least that much money. DIY techniques are expensive if they don’t produce a return on investment.

Still, what can be said about free SEO Techniques? Are there no-dollar-down techniques anyone can use and, if so, which one(s) would be the best? That’s what we’re here to figure out. So let’s start with the very basic stuff:

Free SEO Technique No. 1: Build your own Website. Many companies literally throw thousands of dollars at Web designers to build them wonderful Web sites. Your Web designer may be the Frank Lloyd Wright of his class — the Warren Buffet of Web design — but frankly you don’t need his services. Not for search engine optimization. The fastest, easiest, simplest way to create an optimized Website is to download the Wordpress software and install it.

You’re done. Is it ugly? Yes. But aesthetics have absolutely nothing to do with search engine optimization.

Free SEO Technique No. 2: Write your own content. Most people wrongly believe they cannot write content. Many people foolishly convince themselves they don’t have time to write content. I’ve said it before and I’ll say it again: in the time it takes you to explain why you don’t have time to write your own articles, you could have written enough content for one Web page. All that time you spend sending emails back and forth with your Web designer and SEO tech — yeah, you could have written a TON of articles.

On a good day I can write between 30 and 40 articles. At the height of my writing productivity some years past I was putting out about 50 articles a day.

I normally ask my copy specialists to write 5-10 articles a day. That’s 5-10 articles you have taken the time to think about, research, and edit. The average business operator who insists s/he cannot blog will write anywhere from 10 to 30 emails a day. To create a successful blog you only need to write 1 article per day, it doesn’t need to be more than 100-200 words long, and most people wouldn’t know if you mis-spelled something anyway. Heck, most people cannot even use their personal pronouns correctly (”Clem and myself will get this done right away…”).

Free SEO Technique No. 3: Write a long-winded, thoughtful comment on someone else’s blog once each day. Don’t embed any links in the comment — but you’re allowed to use the link field in the blog comment form.

What does this get you? It shows people you’re willing to take the time to share their passions, and they will click on that link under your name and they will visit your blog and some of them will link to your blog. So you’re killing two birds with one stone: you’re creating a name for yourself (which is worth more than a million links because people will search for you after reading a few of your thoughtful comments) AND you’re attracting those high value editorially-given links.

Free SEO Technique No. 4: Write about other people’s sites. Write often. Write liberally. Link out to those sites. They don’t have to be competitor sites. Just write about someone else’s site and don’t ask for anything in return.

What does this get you? The thanks from many people who are struggling to achieve some visibility for their sites. If you are sincere in your comments and selective in who you write about, you’ll find you are quietly building a community of friends and allies who will help you in many ways through the years.

Free SEO Technique No. 5: Make sure your blog pings lots of ping servers. You can find lists of them across the Web. The better you are at pinging, the more likely your blog will achieve search recognition quickly. “Search recognition” just means your articles appear in various search indexes. The sooner you get your content into the search indexes, the better.

Pinging alone does nothing. You have to write the articles. See free SEO Technique No. 2 for more details.

So that’s five (5) free SEO Techniques. Notice I did not say anything about keyword research, meta tags, title tags, SEO plug-ins, toolbars, link research, 301-redirects, metrics, or any of that other tedious stuff that people are so passionate about. You literally do not need to fuss with any of that stuff if all you want to do is just use the best free SEO techniques.

You can go a long way using these free SEO techniques. You can even compete in some competitive queries using them. That doesn’t mean you should only do SEO this way. It just means that it’s doable (this way) if you want to do it this way.

And which of the five is the best free SEO technique? All of them.

Think about that answer for a while. I believe you’ll see why soon enough.