Best SEO Blog|Launch your site.

When you’re asked to optimize a site for many keyword expressions, you have three options:

1. Load them up on to every page
2. Spread them out across as many pages as there are expressions
3. Use a spectrum of keywords on each pages

If your targeted expressions are relevant to a primary topic then there must be a way you can arrange them so that the most similar terms are next to each other and the least similar terms are as far away from each other possible.

Let’s say you have a long list of keywords like:

A..B..C..D..E … W..X..Y..Z

“A” is most similar to “B” and least similar to “Z”, and vice versa. In this situation, you could use the sliding window technique to talk about similar keywords on each page. Page 1 uses keywords A,B,C,D. Page 2 uses keywords D,E,F,G. Page 3 uses G,H,I,J. And so on.

The idea is to write unique relevant copy that optimizes for each targeted expression in as efficient a way as possible. You give yourself two (or more) chances to achieve the best on-page optimization for each targeted expression in a potentially wide range of sub-topics.

This technique reduces your dependency upon boilerplate text and it avoids the problems created by keyword stuffing. Keyword stuffing, btw, has gotten a bad rep in the SEO community lately.

That’s not to say that stuffing keywords is a good thing. Rather, it seems that some people feel that repeating your keywords often is stuffing. That’s utter nonsense.

Here is an example of keyword stuffing. It would look exactly like this (only longer):

aspirin
ibuprofen
acetaminophen
naproxen
analgesic
anti-inflammatory
pain killer
anti-pain

You can stuff keywords into your title tags, your meta tags, your page copy, even into your link anchor text. I’ve seen keywords stuffed into ALT= text for images.

Keyword stuffing is not about repetition — it’s about cramming as many different keywords onto a page as you can contrive.

When you’re writing copy it is certainly possible to rank for 100 expressions with one page but it’s a rare Web page that needs to do something like that.

Nonetheless, if you write a 1,000-word essay and publish it as a single document, you’re going to include a lot of expressions in that essay more than once. Does that make you a keyword stuffer?

Of course not.

Cutting corners, taking short cuts, avoiding the burden of creating unique copy — that makes you a keyword stuffer. You can group your keywords and write fewer articles, saving yourself some time and effort, making the optimization task more achievable.

In fact, because each page is relevant to several expressions the natural link profile for each page should include a variety of anchors.