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One of the latest “hot” topics in SEO blogging today seems to be the old “how to get one way links” trick. And I do mean “trick”.

About all you can expect from any blog post that uses “how to get one way links” as a title is a generic “submit your site to directories”. But most of these one way link building posts don’t even bother to mention specific directories.

That’s not very helpful, is it?

Well, here are three ways to get one-way links.

Method One – Pick a famous dead author for whom there are many fan Web sites. Write a blog post claiming to be a better writer than that author. Richard K. Morgan used the old Flame-bait tactic to draw Tolkien fans out of the woodwork (and I was probably the only one who used “rel=’nofollow’” to link to his post). Terry Pratchett has taken pot-shots at Tolkien, too. Not that I think people should start claiming to be better writers than Tolkien but writing shallow, minimalist reviews of successful fiction without actually getting your facts right is a sure-fire way to get blogs and forums lighting up with links pointing toward your post.

Method Two – Be the first to point out the obvious in an off-handed way. It helps to already have a regular audience that comes equipped with their own blogs and forums. It’s not that you’re pointing out the obvious that gets you the links — it’s that you’re making so little of it that people stop and think, “Wait — that is significant”. If you employ humor or exasperation you increase your chances of getting links (and being copied).

My most widely copied article was titled “Legolas, you’re just so darned…CUTE”. It earned lots of links. The whole point of the article was to document the hundreds of emails I had received from girls and women around the world about how hot Orlando Bloom was after the first “Lord of the Rings” movie premiered in December 2001. Even grand-mothers were going nuts over the Elf-boy. I was just pointing out the obvious but only because it had hit me over the head like a ton of bricks. It was a bit exasperating.

Method Three – Publish an RSS feed. It seems like the more feeds you publish, the more one-way links you get. Now, some people might argue that you get those links from scraper sites, but I think there is a sub-culture of RSS feed addicted bloggers who don’t actually surf the Web. They are too busying feed-reading and reblogging to actually care what is happening on the Web. They live on the World Wide Feedstream.

Confession. I admit it. Those are not my best ideas for getting one-way links. I have written about How To Get One Way Links before. I just wanted to put up something other than a title of “How to Get One Way Links” accompanied by empty “submit your site to directories” advice.

The real secret to getting one way links is to create something unique and valuable for each site from which you want links. Yeah, I’m talking about content. You’d be amazed at how many sites would welcome your free content, especially if it’s written just for them. A lot of those sites will give you one way links in return for that content.