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People actually search for “natural link building” advice and techniques. A critical mind will ask what distinguishes “natural link building” from presumably “unnatural link building” or “artificial link building”. There is no unnatural way to build links. There is no artificial way to build links.

Link building is the practice of obtaining links from other sites. It’s all natural, 100% of the time.

It may be that people who search for “natural link building” are more interested in so-called white hat link building or best practices link building.

Or perhaps people who want to know more about “natural link building” are looking for information on how to acquire links without actually building them. A better expression to describe this process would be “link accretion”, “link growth”, or “link acquisition”.

Natural link growth occurs when other people link to your site without any incentive or directive from you (hence, link baiting does not contribute to natural link growth). You attract links naturally because you’re a resource, because you’re popular, or because you’re doing something unusual enough to intrigue people whom you had no idea existed.

Let’s say I write on my personal blog about wanting to buy a new mattress. This is a confusing topic for most people because the mattress industry is highly competitive and uses every legal means available to establish uniqueness for its products. I could point out in my blog post that I went searching for advice online and found the mattress blog. It seems like you can find a blog about almost any topic these days (although I was challenged to find a real blog about the care of felt hats two years ago and did not produce satisfactory results).

I could, actually, point to a felt hat blog today, but I digress….

These are natural links. No one asked me for them. No one suggested what I link to. No one requested specific anchor text. I provided them on my own, of my own free will. To the best of my knowledge, I have no connection with either of these bloggers (both of whom seem to be business people using blogs to promote their businesses…hm…).

You don’t build natural links. They just come out of nowhere, randomly, without any real agenda or strategy behind them. Some sites obtain a lot of natural links, either because they are highly visible, or because they are extremely useful, or both.

I did actually spend time reading the mattress blog when I had some questions about mattress quality recently. I only just grabbed the felting blog link because it looked like the first dedicated felt blog in the list of search results. I can be lazy, too. That’s natural.